RESEPSI MASYARAKAT TERHADAP SIARAN TELEVISI ASING (Analisis Resepsi Khalayak di Batam Tentang Isi Siaran Televisi Singapura dan Malaysia)
Abstract: This research uses
qualitative methodology research with reception analysis approach, and the
method of collection data uses interview, observation, and documentation study.
The results of this study indicate : 1) Consumption of Singaporean and
Malaysian television broadcast of audiences in Batam are quite diverse. 2)
Reception of audience in Batam about the content of Singaporean and Malaysian
television broadcast in this study are influenced by ethnic background,
motivation, education, employment, and personal experience. 3) The position of
individuals audience in Batam in reception of the content of Malaysian
Television broadcast and Singaporean Television broadcast in this study consist
of : a) Individuals who interpret the same, love, and affected by the content
of Malaysian Television broadcast and Singaporean Television broadcast, they
are in the dominant hegemonic position. b) Individuals who like the content,
but give different meaning to the content of Malaysian Television broadcast and
Singaporean Television broadcast, they are in the position of negotiated. c)
Individuals who interpret the content of Malaysian Television broadcasts and
Singaporean Television broadcast as full of interests, they are in the
oppositional position.
Keywords: Reception analysis,
Foreign television, Broadcasting content, Position audience
Penulis: Desliana Dwita
Kode Jurnal: jpkomunikasidd120066
