ANALISIS KEPERCAYAAN NASABAH PENGGUNA ATM
ABSTRACT: This study aims to
determine the user’s ATM customer Trust
and ability to determine the effect of variables, variable benevolence, and
variable integrity of customer Trust. The respondents are con-sumer of the
Bank. Data collecting uses questionnaires and distributed to ATM customer who have used it for their daily
transaction. The analysis tool used is a logistic regression analysis. Survey results
reveal that the variable ability, benevolence variables significantly influence
the integrity of customer Trust. The most dominant variable is the variable
effect of kindness. This research customer must know the things offered by the
bank and the bank until there arose a belief in the bank will choose to save
their money.
Keywords: ability, benevolence, integrity, and customer
trust
Penulis: Yeni Dwi Meilianasari
Kode Jurnal: jppiodd120017
