Mengukur Tingkat Kepuasan Pelanggan: Perspektif Psikologi Konsumen
ABSTRACT: The customer
satisfaction level is always tied and determined by the quality of the product which be produced. The product
quality can be considered, if they could
fulfill customer requirements. It can be measured. So that, the measurement
of level Customer satisfaction is related
to quality product. This writing will try to develop the measurement tool
of customer satisfaction in work
environment, especially the tools which based on the soft measures.
Keywords: kepuasan pelanggan,
psikologi konsumen
Penulis: E.M. Agus Subekti
Doelhadi
Kode Jurnal: jppiodd060002
