SIKAP ONLINE SHOPPING DAN NIAT PENCARIAN INFORMASI TERHADAP NIAT DAN PERILAKU BELANJA
ABSTRACT: This explanatory
study aims to test and analyze how respondents attitudes towards online
shopping effect, information gathering, shopping intention and behavior. To
measure the attitudes toward online shopping, attributes associated to online
shopping are used. Moreover, the websites revisits and shopping intensity
through alternative channels are used to measure the behaviour of the respondents
visiting intensity to shop online. Partial least square are used to analysis
primary data attitudes toward online shopping, purpose to gather information
online, shopping intention and shopping behaviour. The data was collected by
using a questionnaire distributed to online shopping consumers through
electronic mail. Sample size includes 100 respondents with judgmental sampling
technique. The sample’s respondents are members of an online fashion store,
online shopping purchase between July and September 2011. The result of T-test
shows that the attitude towards online shop-ping has positive effect on
information searching intention and online shopping intention. Furthermore, the
findings show that the purpose the respondent gathers information online has
positive effect on online shopping intention. Lastly, shopping intention has
significant effect on shopping behavior. The Q-square score resulted from the
study is 0.9275. It means that the model in the study has the capacity to
predict the possible correlation among the analyzed variables that consist of attitude,
information gathering intention, shopping intention and shopping behavior.
Keywords: attitude toward online shopping, information
searching intention, online shopping intention and online shopping behavior.
Penulis: Apriliani Kartika
Setiowati, Widayat
Kode Jurnal: jppiodd120020
