ABSTRACT: This research is
attended to analyze: (1) influence of physical support and contact personnel
toward hospital image at Public Hospital in Tuban, (2) influence of physical
support and contact personnel toward patient trust at Public Hospital in Tuban,
(3) influence of hospital image toward patient trust at Public Hospital in
Tuban. Type Research is explanatory research or confirmatory research because
its target explain relation of kausal between variable examination of
hypothesis. Research population is consumen / patient of Tuban Hospital.
Consumer taken as sampel is patient using hospital service, minimum take care
of to lodge during 3 day. Research conducted by during two week with amount of
sampel 120 people. Research showed that physical support and contact personnel
influence toward hospital image direcfly, positively and significantly.
Physical support and contact personnel showed direct influence toward the
patient trust at Public Hospital in Tuban. In addition, physical support and
contact personnel showed indirect, positive and significant influence toward
the patient trust of patient through hospital image.
Keywords: Physical Support,
Contact Personnel, Hospital Image, Patient Trust at Public Hospital in Tuban
Penulis: Alwan Sri Kustono
Kode Jurnal: jpmanajemendd110041
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