ABSTRACT: The development of
oil palm (Elaeis guinensis Jacq.) industry in Indonesia was very fast, especially
within the last decade. This rapid
development was in line with the increasing of land used for oil palm
plantation and the availability of oil palm hybrid seeds. Until 2009 the demand of oil palm certified
hybrid seeds was beyond its supply which has resulted into the usage of the
illegal oil palm seeds with low quality.
One of the strategies to solve the shortage of certified hybrid seeds
was to increase the number of seed producer in Indonesia, so that since 2009
the oil palm seeds produced domestically was over supplied. However, the usage of illegal oil palm seeds was still taking
place. Therefore, this research was designed to analysis the determinant
factors of oil palm seeds market in Indonesia based on consumer's demography
profile, purpose and frequency seed purchase, costumer satisfaction level and
seed compatibility. This research was
based on the survey taken from the respondents in the regency of Siak, Kampar
and Rokan Hulu, province of Riau.
Selection of the respondents was used the convenience sampling method
and later on by judgmental sampling. Slovin method was used to determine number
of respondent. Data was analyzed using
descriptive analysis and ordinal logistic regression analysis. The results of data analysis shown that the
amount of sold seeds was depend on demographic factors, i.e. gender, education
level, activity and consumer status in company, but not age of consumers. The purpose and frequency to purchase the oil
palm seeds were negatively correlated to the number of sold seeds. Moreover, the level of customer satisfaction has
significant effect on the number of sold seeds.
Keyword: consumer, seed, oil
palm, determinant factors, analysis of ordinal logistic
Penulis: Tony Liwang, Arief
Daryanto, E. Gumbira-Said, Nunung Nuryartono
Kode Jurnal: jppertaniandd110001
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