ABSTRACT: This research is
analysis of electricity demand, and focus for large industry sector in PT Perusahaan
listrik Negara (Persero) or PT PLN (Persero). Dependent variable is demand
electricity or kWh sales, and independent variable consist of install capacity,
average tariff, and rate of capacity using percustomers. Step of research and
process result based on SPSS calculation, and use cross section data on January
2010. Obtain result that install capacity and rate of capacity using
percustomers has given positif impact, and average tariff has given negative
impact. Install capacity and rate of capacity using percustomers variable has
significant influence to electricity demand of large industry sector, but
average tariff variable has not significant influence to electricity demand of
large industry sector. PLN’s management has to observe growth of explanatory
variable to make policy for demand and supply equilibrium and toward customers
satisfaction.
Keywords: Electricity demand:
Strategy Management, and Microeconomic
Penulis: Aminullah Assagaf
Kode Jurnal: jpmanajemendd110069
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