ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA USAHA KECIL DI KOTA PARE-PARE
ABSTRACT: The purpose of this
study was to analyze the entrepreneurship communication factor,
entrepreneurship learning and attitude toward small business performance. This
study took a sample of 140 small business owners in the town of Pare Pare using
questionnaires, observation, interviews, and documentation to collect data. The
data analysis technique used is Structural Equation Modeling (SEM). The
findings showed that communication factor entrepreneurship, entrepreneurial
learning and entrepreneurial attitude significantly influence the performance
of small businesses. This leads to the implication that to predict the
performance of small business formation should be taken into account the amount
of communication variables entrepreneurship, entrepreneurial learning and
entrepreneurial attitude either partially or simultaneously, and the
contribution of these variables on the performance of small businesses
providing real significance, either partially or simultaneously. Based on these
findings it is suggested to: (1) The Policy-makers (Government); for the
development of small businesses not only conducted with the provision of
venture capital, but combined with human resource development so as to obtain a
quality selfemployment, (2) Small Business Owners (Entrepreneurial) ; to equip
themselves with techniques to communicate effectively, improve product quality
through the study of entrepreneurship, and develop their entrepreneurship
attitude , (3) Manufacturer Education Curriculum; for economic education has a
mission of implementing entrepreneurship education, then it is proper
curriculum and learning strategies or changes adjustment, started revising
material entrepreneurship, especially in formal education (schools), and (4)
Researcher; need to assess the external factors affecting the performance of
small businesses, expand the research variable indicators, developed with
quantitative approach, and assess the small business at large.
Keywords: communications
entrepreneur, entrepreneurial learning, entrepreneurial attitude, and
performance of small businesses
Penulis: Muhammad Rakib
Kode Jurnal: jpmanajemendd100075
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