ABSTRACT: Many
companies have been affected by the economics crisis, including high inflation
rates, large number of bankrupt companies that lead to fire the employess dan the choice of big
companies to become small indutry that incompete to improve the performance in
terms of the increase in sales and profitability. Based on this fact, purpose
of this research is to identify and measure (1) the influence of Organization
Characteristics towards Entreprenurial Orientation, (2) the influence of
Organization Characteristics towards Company's Performance, (3) the influence
of Management Style towards Entreprenurial Orientation, (4) the influence of
Management Style towards Company's Performance, (5) the influence of
Entreprenurial Orientation towards Company's Performance. Using 169 small
industries from 7 (seven) cities/regencies in East Java with 135 respondents as
the samples, and Structural Equation Modelling (SEM) with support of AMOS ver.
5.0 in analysing data, we find that the organization characteristics as
reflected in a good communication betwen employers dan employee and also
constant monitoring to the employees work improvement increasr the sales growth
and the accuracy in taking risk. However, organization characteristics can
indirectly influence the company performance without high enterpreneurial
orientation. On the other hand, the opportunity given to employess to be more
innovative can increase their sense of belonging and comitment to increase the
employees performance. Besides, high entrepreneurial orientation can intensify
the competition spirit so aggressive that manager is more innovative and
proactive in taking bussiness oppurtunities which affect the improvement of
bussiness. The performance of small industries in East Java is not only
succeeded by team work but also by leadership which can approach the employees
to be more responsible to their work.
Keywords:
Organization Characteristics, Management Style, Entrepreneurial Orientation and
Performance
Penulis: Sri
Muljaningsih, Djumilah Zain, Kusuma Ratnawati, Made Sudarma
Kode Jurnal: jpmanajemendd110113
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