ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN PARKIR DI MEGA MALL A. YANI PONTIANAK
ABSTRACT: This research in the
form of research survai to visitor in shopping centre in A . Yani Mega- Mall
using service park managed in wroughtly by managemen is A.Yani Mega- mall .
Freshment Visitor becoming especial attention from party of service park always
try to give the best service to each;every visitor. Visitor of shopping centre
asked by its opinion hit the service quality park which is in the form of
amenity park the , worker performance park the, performance of geometric space
park the , security, freshment and according to tariff park the. Data got and
changeable for the visitor of using to use the car wheel four residing in in
building as much 100 responder. Result of research indicate that more than 50 %
responder lick lips with the performance and service quality park, but for the
amenity of park the responder which lick lips less than 50 . result of
examination Mann- Whitney Wilc oxon prove that responder feel there no except
to service quality difference of geometric space park the nya. And from calculation
result mount the mean importance of every variable; with the scale 1 until 5
got by that service quality park in Security facet take possession of the
highest sequence and amenity park to take possession of the underest sequence.
Pursuant to the research result inferential amenity element park this become
important to be paid attention to by its improvement by organizer park the
shopping centre especially in Megamall A. Yani of besides important other;
dissimilar element to be defended its quality.
Keywords: Mega
Mall,Parking,Fasilities
Penulis: Lidia Chronika,
Lamria Mangunsong, Narsih
Kode Jurnal: jpmanajemendd090016
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