ANALISIS MANAJEMEN STRATEGI TERHADAP KINERJA USAHA KECIL DAN DAMPAKNYA BAGI KESEJAHTERAAN MASYARAKAT USAHA KECIL DI MOJOKERTO
ABSTRACT: The purpose of this
research is finding out which factors that influence small working performance.
The detail purpose of this research is analyzing the influence of internal and
external factors to performance, market segment access to performance, capital
resource access to performance, capability to performance, management access to
performance, technological access to performance, business vision to
performance, guidance to performance, government regulation to
performance.Location of this research is Mojokerto City and Regency. The main
instrument that used in this research to collect data is questionnaire through
structured interview technique by using 5 point Likert scale. Moreover, primary
data that collected through questionnaire is also accompanied by interview with
officers of Industry and Commerce Department. Secondary data is collected from
Industry and Commerce Department. The result of this research shows : Internal
and external factor influence small work performance in Mojokerto City and
Regency. Partially, five variables that is capital resource access, management,
market segment access and government regulation have positive and significant
influence to financial performance; management, market segment access and
critical awareness have positive and significant influence to customer
performance; capability, guidance and critical awareness have positive and
significant influence to internal performance; management, market segment
access and critical awareness have positive and significant influence to
learning and growth performance.
Keywords: Internal factor;
external factor; performance and prosperity
Penulis: Wiwik Retnaningsih
Kode Jurnal: jpmanajemendd100067
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