ABSTRACT: The purpose of this
study was to determine the effect of cooking oil price, substitute prices,
income and population to the demands of cooking oil in the city of Banda Aceh
and magnitude of price and income elasticity of demand for cooking oil in the
city of Banda Aceh. Measurement of the request made by linear Marshallian
demand function (Marshalian Linear Demand Function). This study uses time
series data starting from 1980 to 2003. The type of data is secondary data
obtained from Connecticut, and Department of Trade and Industry and other
related agency. Data were analyzed with OLS approach (Ordinary Least Square).
Demand function estimation results show satisfactory results. This is evident
both from the testing of universal and partial, in which all independent
variables in this study significant effect on demand for cooking oil. In
addition, the estimated elasticity coefficients have the elasticity <1, in
accordance with the expected theory. Based on estimates of the price variables
have negative and substitute prices, income and population have positive
influence on demand is inelastic and cooking oil, it is also in accordance with
the theory. Koefiien determinant (R2) equal to 98.03%, which means the
independent variable consisting of variable oil price, substitute price,
population and income affect the demand for cooking oil by 98.03% and the rest
of 1.97% influenced by other variables.
Keywords: Demand Analysis
Penulis: Murtala
Kode Jurnal: jpmanajemendd110057
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