ABSTRACT: This study is
intended to know the impact of the implementation of Tri Hita Karana culture
toward entrepreneurial orientation, market orientation, and business
performance of SMEs of silver craft in Bali. The population of this research is
all small and medium size enterprises of silver craft in Bali. By using
purposive random sampling, 110 small and medium size enterprises located in
four regencies in Bali were selected as samples. The data collection technique
was distributing questionnaires. Furthermore, to test the inter-variables
influence, inferential analysis of Structural Equation Modeling (SEM) is
applied using Partial Least Square (PLS) approach.The finding of this research
has given contribution in enlarging the organization culture concept by using
local culture values as an organization culture practice. The implementation of
Tri Hita Karana culture could improve the entrepreneurial orientation, market
orientation, and business performance. It was also found out that the cultural
values of Tri Hita Karana are influence the market orientation mediated by
entrepreneurial orientation. Moreover, this research reveals the influence of
entrepreneurial orientation on market orientation and business performance.
Keywords: organization culture
of Tri Hita Karana (THK), entrepreneurial orientation, market orientation, and
business performance
Penulis: I Gede Riana,
Djumilah Zain, Eka Afnan Troena, Made Sudarma
Kode Jurnal: jpmanajemendd110094
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