ABSTRACT: The maker of
Sasirangan has an important role in the growth of economy in that we are
interested in conducting further study to compare those producers who have
entrepreneurship quality compared to those conservatives. The second purpose of
the research is to identify the performance differences between those who are
proactive in implementing their business strategy and those who are
reactive.The research involves 35 respondents, by using census sampling
techniques and data are analyzed by using cluster analysis and different test
by using ANOVA.Base on the result, the producers who are proactive shows better
performance than those conservatives who are only implementing reactive
strategy.The implication of this research is that Sasirangan makers need to have
entrepreneurship spirit and be more creative in designing the pattern and color
as well as implementing appropriate strategy.
Keywords: Business Strategy
and Performance
Penulis: Dwi Wahyu Artiningsih
Kode Jurnal: jpmanajemendd110024
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