KIAT-KIAT EKSPANSI GLOBAL STARBUCKS
Abstract: This paper is a literature review which
analyses the influences of managerial
communication, marketing communication and organizational communication
on corporate communication. In addition, this paper shows how corporate
communication management influences organizational performance. The paper also investigates the
role of corporate leadership in moderating the relationship between corporate
communication and organizational performance. An integrative framework and a
detailed summary table are provided. Three categories of determinants, namely,
management communication, marketing communication and organizational
communication are gathered from the literature. Direct consequences and
indirect consequences through relevant mediators are identified. Future
research directions are also offered. The compendium of determinants and
consequences of Corporate Communication Management can be used by corporate
communication practitioners to segment and target stakeholders.
Keywords: managerial communication, marketing communication, organizational communication
Penulis: Fransisca Andreani
Kode Jurnal: jpmanajemendd080013
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
