ABSTRACT: The aims of this
study were to test and analyze empirically the influence of owners’ personality
on the small firm organizational culture, on their business strategy
orientation, and on the enterprises performance either directly or indirectly.
Hypothesis testing was done using empirical data obtained from the
questionnaires collected from 365 owners’ of small firms. The testing of
hypothesis model used SEM (Structural Equation Modeling) found that the owners’
personalities significantly influenced the organizational culture, and
significantly influence the small firm strategy orientation, organizational
culture influenced the business strategy orientation, and the owners’
personalities both through organizational culture and business strategy have
dominant impact to the performance of their small sized enterprises. The
theoretical implication gained in this study was the finding of a theoretical
model showing correlation among owner’s personality, organizational culture,
business strategy orientation, and their impact to small sized enterprise’s
performance. The practical implication of this research suggests that in order
to improve small sized enterprises performance, some trainings that meet the
personality trait of small sized enterprises owners need to be conducted in
order to develop organizational culture and business strategy.
Keywords: Personality,
Organizational Culture, Business Strategy, Small Sized Enterprise Performance
Penulis: Rohmat Dwi Jatmiko,
Eka Afnan Troena, Armanu Thoyib, Ubud Salim
Kode Jurnal: jpmanajemendd110066
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