ABSTRACT: Mediating Purchasing
decision at Influence Situasional Factor and Product Factor to Consumers
satisfaction Supermarket in Kupang city. Purpose of research is to test factor
influence consistency situasional and product factor to satisfaction of
consumer through purchasing decision at supermarket in Kupang city. Research
sample is consumer as decision taker, buyer and consumer shopping at
supermarket Kupang city which amounts to 140. Sampling method applies technique
Accidental Sampling. Descriptive analysis applies description score spread of
research variable to. Analysis inferensial applies Confirmatory Factor Analysis
(CFA) to test unidimensionality. Structural Equations Models (SEM). to test
structure the relation and kontribution each variable as structure model former
(Structural Models). Result of research of indication that factor situasional
is meaning social environment, in perpective of former time and situation had
influence to purchasing decision of consumer. Product factor meaning quality of
product, fitur product and product mode has influence to consumer to do
purchasing. Purchasing decision meaning preferensi purchasing, intention of
purchasing, purchasing urgency and purchasing utility has influence to consumer
satisfaction. Factor situasional and product factor has influence to consumer
satisfaction through decision making Purchase. Testing consistency yielded by
indication how well factor situasional and product factor can satisfy for going
shopping/buying consumer at supermarket in Kupang city.
Keywords: Situasional,
Product, Purchasing Decision, Satisfaction of Consumer, Supermarket, Stuctural
analysis model
Penulis: Thom W. A. Isliko,
Mintarti Rahayu
Kode Jurnal: jpmanajemendd100032
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