MEMENANGKAN PERSAINGAN BISNIS PRODUK FARMASI MELALUI MARKETING PUBLIC RELATIONS
Abstract: Marketing Public Relations is one of the
marketing mix that has an important role
in the marketing function. Public Relations dimensions put on the effort to
accommodate consumers' interests and to encourage product purchasing motivation
through the credibility information. The approaches of the Marketing Public
Relations are oriented on consumers’ interests, hopes, aspirations and concerns
to link the impression that occur in products and companies.Marketing Public
Relations and advertising are two
aspects of communication that are able to complete and reinforce one
another. However, in some specific
situations, the Marketing Public Relations will be carried out effectively without
the support of advertising. In the future, the needs of the Marketing Public
Relations tend to rise increasingly based on the situation in the market
currently. The relationship between
Marketing Public Relations and Corporate Public Relation will be increasing,
especially in facing of global marketing. The effectiveness of the Marketing
Public Relations which is associated with the cost will strengthen the
conclusion that the Marketing Public Relations is a communication program that
is efficient and effective in order to enlarge the market share.
Keywords: marketing, public
relation, corporate public relation, marketing function
Penulis: Didik Hariyanto
Kode Jurnal: jpmanajemendd090011
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