PENGARUH DINAMIKA LINGKUNGAN, STRATEGI BERSAING DAN STRATEGI OPERASI TERHADAP KINERJA PERUSAHAAN (STUDI PADA INDUSTRI MANUFAKTUR DI SULAWESI SELATAN)
ABSTRACT: This research is
based on Skinner’s literary study (1969) on the relationship between
environment with competing and operation strategies. This research develops a
conceptual model of the relationship between environmental with competing
strategy, operational strategy and performance conducted by Ward and Duray
(2000). This phenomenon is very interesting to be followed up because their
findings show a gap which needs to be filled out. The gap in the previous
research funding about the relationship between environmental dynamics with
competing strategy, operation strategy, and performance leads to the
development of the research problem, i.e. Will the performance of manufacturing
industries increase if company environment is condusive and supported by
appropriate selection of competing and operation strategies? The objective of
the research is to develop a theoretical model of the direct and indirect
relationship between environmental dynamics with performance through competing
strategy and operation strategy.This study also empirically test the effect of
environmental dynamics on competing strategy, operation strategy and
performance; the effect of competing strategy on operation strategy and
performance; the effect of operation strategy on performance. Based on the
basic research theoretical model a hypothetical model is developed, covering
environmental dynamics, competing strategy, operation strategy, and
performance. Six hypotheses were examined using AMOS software. The hypotheses
testing was done using empirical data obtained from the questionnaires
collected from 120 managers of manufacturing industries of both middle scaled
and large scaled ones in Makassar, South Sulawesi, using proportional random
sampling technique. The testing of hypotheses model used structural equation
model (SEM). The result of the fit or goodness list the model proved that that
the entire models are fit and therefore it was concluded that the model wich
developed could be accepted. First, the environmental dynamics had effect on
competing strategy. Second, environmental dynamics gave effect on operation
strategy. Third, environmental dynamics gave effects on performance. Fourth,
competing strategy did not have effect on operation strategy. Fifth, competing
strategy had effect on performance. Sixth, operation strategy had effect on
performance.
Keywords: between environment,
operasional strategy, performance
Penulis: Maat Pono
Kode Jurnal: jpmanajemendd090018
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