ABSTRACT: This study analyzes
some factors that influence batik export performance in ex district surakarta.
The Researcher links the export stimulus and environmental characteristic
toward export marketing strategy and also to the impact of export stimulus,
environmental characteristic and export marketing strategy on export
performance. The purpose of this study is to explain the relationship between
export stimulus and environmental characteristic toward the export marketing
strategy. This study is also aiming at explaining about the relation of the
export stimulus, the environmental characteristic and export marketing strategy
toward export performance of Batik Company. The location of this study was in
Ex-district of Surakarta. The total samples of this research were 108 companies
but only 104 companies which could be investigated. The significant finding of
this study is that the aid of market information from domestic/local government
and importer and their political stability (environmental aspect) will improve
the export performance. The strong willingness of the company managers to
exploit the existing resources owned by the companies will support the export
performance (impulse factor).
Keywords: Export Stimulus,
Environmental Characteristics, export marketing Strategy, export performance
Penulis: Darmansyah, Djumilah
Zain, Armanu Thoyib, Candra Fajri Ananda
Kode Jurnal: jpmanajemendd110073
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