ABSTRACT: This research is to
identify the influence of television advertising to ward interest of buying
soop at Economic Students is 97 respondents. With using purposive sampling. The
data would be analyzed by using multiple regression linear. The result of research
shows that R square 0,675, it meens 67,5% of independent variables there are X1
(Advertesing model), X2 (Slogan) and X2 (Repetation) explans the dependent
variable y (interest of buying soop). Remain 32,5% is influenced by other
variables.The result of F test as simultantly provid that independent variables
influence the dependent variable as significantly, it shows with f test 67,477
> F table 2,71. And as partianlly is gotten T test for Independent variables
(X1 = 3.550), (X2 = 6,923) and (X3 = 2,284). It means all of independent
variables influence toward interest of buying soop by students of Economic
Faculty, Malikussaleh University.
Keywords: Advertising, Slogan,
Repetitation
Penulis: Nurmala
Kode Jurnal: jpmanajemendd110070
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