PENGARUH IMPLEMENTASI ERP TERHADAP PRODUCT DIFFRENTIATION DAN COST LEADERSHIP DALAM MENINGKATKAN KINERJA PERUSAHAAN (Studi Kasus Manufaktur Jawa Timur)
Abstract: The study presented in this paper
examines the adoption ERP practices a systematic explanation of the relationships
marketing strategy, and enterprise performance. By examining ERP in relation to
organization strategy, the study seeks to advance the understanding of ERP in a
broader context. It also resolves some controversies that appear in the literature
concerning the relationship between ERP and differentiation strategies and low
cost strategies as well as quality and innovation performance. The empirical
data for this study was drawn from a survey of 53 enterprises from East Java. The
analysis was conducted using structural equation modeling (SEM) with software
Amos 16 start technique by examining two competing models that represent full.
The findings indicate that adoption ERP is positively and significantly related
to low cost strategy and not significantly to differentiation strategy. The
implication is that ERP needs to be complemented by other resources to more
effectively realize the strategy in achieving a high level of performance.
Kaywords: cos leadership, ERP,
product differentiation, SEM
Penulis: Zeplin Jiwa Husada
Tarigan
Kode Jurnal: jpmanajemendd090014
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
