PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN PADA PT ASTRA INTERNASIONAL
ABSTRACT: At this global era
each, every company make every effort to continue to improve satisfaction to its
customer, so thatcan win emulation and give service to its customer, to its
product which more certifiable, especially service product. Repair effort and
completion of satisfaction of consumer can be conducted with various strategy,
one of the strategy able to be guided to reach for and improve satisfaction of
consumer is marketing relationship. Data which is used in this research is
primary data obtained by giving quesioner at AUTO Toyota service user 2000 and
have subscribed to minimize during one year have, age to more than 17 year and
living in Surabaya region. Technique analysis data use diagram path to see
causality relation. Result of research concluded that there are positive
influence of marketing relationship to satisfaction of customer at International
PT Astra. For the satisfaction of customer have an effect on positive to
customer loyality at International PT Astra
Keywords: Quality Of Service,
Satisfaction of Costumer, Consumer loyality
Penulis: Herry Arianto Lestari
Wibowo
Kode Jurnal: jpmanajemendd090035
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