ABSTRACT: The objective of
this research is to measure the influence of competitive advantage strategy
resources and to the implementation of generic strategy towards furniture
small-scale business in Central Java. In details, the objectives f the research
are to analyze ad examine (1) the influence of competitive advantage strategy
towards the implementation of small-scale generic strategy,(2) the influence of
business environment certainty towards competitive advantage strategy and
strategy and strategic resources,(3) the influence of competitive advantage
strategy towards the performance of small-scale business (4)the influence of
business environment certainty towards the implementation of generic strategy
of small-scale business,(6) the influence of strategic resource towards the
small-scale performance,(7)the influence of strategy implementation towards
small-scale business performance. The samples were the 108 small-scale business
taken using cluster system from the 248 small-scale business in seven Regency
Central Java. The data collecting technique used were structured interview
based on the questionnaire and observation. To test the pertern of the
cause/effect relationship model having been formed, the researcher used
analysis instrument capable of esplaining simultaneousely the Structural (AMOS)
Program of 5.00 version. The research result shows that(1) the competitive
advantage insignificantly gives positif influence towards the implementation og
generic strategy,(2) business environment certainty significantly gives
influence towards competitive advantage strategy and strategic generic ,(3)
competitive advantage strategy significantly gives positive influence towards
business performance,(4) business environment certainty significantly give
influence towards business performance,(5) strategic resources significantly
give positive influence towards the implementation of generic strategy,(6)
strategic resource significantly give positive influence towards business
performance, (7) the implementation of generic strategy significantly gives
influence towards business performance.
Keywords: Competitive
advantage strategy business environment , strategic resources, the
implementation of generic strategy and business performance
Penulis: Y. Djoko Suseno
Kode Jurnal: jpmanajemendd100045
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