ABSTRACT: The objective of the
research was tested the effect of economic content, resource content, and
social content toward trust, satisfaction and customer commitment as well as
relationship intention customers of commercial bank government in Banyuwangi
Regency. The sample size was 180 respondents. A purposive sampling with
disproportional allocation was used to determine the sample of each bank (BRI,
BNI, and Bank Mandiri) branch office Banyuwangi. The technical analysis applied
to test the research hypothesis was SEM with the support of Amos 5 Program. The
result of the research prevailed that there were positive and significant
relationships among economic content and trust, economic content and
satisfaction, resource content and trust, resource content and satisfaction,
social content and trust, social content and satisfaction, trust and commitment,
satisfaction and commitment, and commitment and relationship intention.
Keywords: economic content,
resource content, social content, trust, satisfaction, commitment, relationship
intention
Penulis: Mohamad Dimyati
Kode Jurnal: jpmanajemendd100023
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