PENGEMBANGAN INSTRUMEN PENGUKURAN GAYA BELAJAR KONSUMEN
ABSTRACT: This research was
intended to develop and validate the measurement instrument of consumer’s
learning style in supermarket context. The theoretical framework of this study
was based on the convergence of student’s learning style models and consumer’s
buying decision model. Confirmatory factor analysis successfully validated the
unidimensionality, composite reliability, and construct validity of the
measurement instrument
Keywords: consumer’s learning
style, scale development and validation, confirmatory factor analysis
Penulis: F. Danardana Murwani
Kode Jurnal: jpmanajemendd090062
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