ABSTRACT: The aim of this
study is to study the relationship between Banjarese culture, Islamic
entrepreneurship and strategy, performance, and competitive advantage on small
and medium enterprises (SMEs) which produce gem and jewelry stones. The design
of this research is mixed methods, where the primary approach is quantitative
one and supported by qualitative approach to improve the study. Target
population of this research is SME’s Gem and Jewelry Stone products in
Martapura. Sample was taken during the quantitative phase using stratified
random sampling. Meanwhile, the data were collected by distributing
questionnaires which involving 112 respondents. Qualitative approach from Miles-Huberman
Model was applied by involving 5 key informants. Whereas quantitative data were
processed using structural equation modeling. The research findings show that
Banjarese cultures have not yet significantly influenced to the both
performance and competitive advantage of the SMEs. On the other hand, the
Banjarese culture has improved the SEMs’ performance and competitive advantage
through Islamic entrepreneurship and strategy. It means that the implementation
of Islamic entrepreneurship in business activities which have done by owner and
manager in SME’s Gem and Jewelry Stone product can improve the performance and
competitive advantage.
Keywords: Banjarese culture,
Islamic Entrepreneurship, Strategy, Performance, Competitive advantage, SME’s
Penulis: Hastin Umi Anisah,
Ubud Salim, Made Sudarma, Djumahir
Kode Jurnal: jpmanajemendd110037
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