PERAN NILAI HEDONIK KONSUMSI DAN REAKSI IMPULSIF SEBAGAI MEDIASI PENGARUH FAKTOR SITUASIONAL TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF DI BUTIK KOTA MALANG
ABSTRACT: The objective of
this research is to examine in a empirical manner influence of physical
surrounding to buying impulsiveness;influence of temporal perspectivers to
buying impulsiveness; influence of social surrounding to hedonic consumption
value;influence of buying impulsiveness to impulse buying decision; and
influence of hedonic consumption value to impulse buying decision. The research
samples are 100 people with convenience sampling’s method. To test
hypotheses,this research uses path analysis. The research result shows that
physical surrounding and temporal perspectives affect to the buying
impulsiveness; and buying impulsiveness affect to the impulse buying decision,
social surrounding, and antecedent states affect to hedonic consumption
value,but hedonic consumption value doesn’t affect to impulse buying decision.
The research result shows that situational factor affect to impulse buying
decision through buying impulsiveness
Keywords: situational factor,
buying impulsiveness ,hedonic consumption value, impulse buying decision
Penulis: Fatchur Rohman
Kode Jurnal: jpmanajemendd090059
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
