PERANAN MANAJEMEN FUNGSIONAL DALAM IMPLEMENTASI STRATEGI PADA PENCAPAIAN KINERJA PERUSAHAAN KAYU BERSKALA BESAR DI KOTA PALU
ABSTRACT: The purpose of this
research is to analyze the contribution of functional management in the
implementation of firm strategy which consists of 1) production management, 2)
marketing management, 3) financial management, 4) human resources management
toward the achievement of firm performance approach both simultaneously and
partially.The result of this research and hypothesis testing show that 1)
simultaneously, functional management in the implementation of firm strategy
gives positive contribution to performance achievement of manufacture firms, 2)
Partially functional management consist of: 1) production management, 2)
marketing management, 3) financial management, 4) human resources management in
the implementation of firm strategy gives positive and significant contribution
to performance achievement of manufacture firm based on the balanced scorecard
approach.
Keywords: Functional
Management, Implementation Strategy, Balanced Scorecard, Performance
Penulis: Mohammad Iqbal
Kode Jurnal: jpmanajemendd100074
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