Abstract: The main objective of this research is to
clarify a impact of relative attitude and long term commitment to consumer
loyalty Garuda Citilink, Attitude observed by
the dimention of: Personal Experience, Reference Group, Promotion.
Commitment observed by the dimention of: Social Benefit, Comfortable benefit
and Special Cases benefit and customer loyalty observed by the dimention of:
satisfaction and willingness to buy. Using Path Analysis, the result of this research
indicates that customer loyalty can be influence by customer commitment.
Kaywords: Attitude,
commitment, customer loyalty
Penulis: Edwin Japarianto
Kode Jurnal: jpmanajemendd100017
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