ABSTRACT: The research is how
is the Strategy in supporting customer satisfaction through service quality at
CV. Cokro 2000 that engaged in business sales of Honda Motorcycle in credit.
The method in this research was qualitative method with phenomenology approach.
So the researher’s role was as main instrument that directly involved in
collecting the data through observation and interview. Therefore, the data was
accurate according with the research needed. Data analyzed in this research was
SWOT analysis. Those are strengths, weakness, opportunities and threats. Based
on the research result and data analysis, it can be concluded that the Strategy
in supporting customer satisfaction through service quality that developed by
CV. Cokro 2000 is based on the strategy concept of service quality to attract
the customer so that their stuff are in demand. In addition, the customer feel
satisfy with the stuff of CV. Cokro 2000. It’s engaged in Honda Motorcycle
selling by credit system. Fund in CV. Cokro 2000 is got from FIF (Federal
International Finence). FIF gave fund such Honda motorcycles and CV Cokro 2000
run the effort with good service strategy.
Keywords: Strategy,
Satisfaction, Service, CV Cokro, Business
Penulis: Eduart Wolok
Kode Jurnal: jpmanajemendd100021
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