STRATEGI PENGEMBANGAN SITUS PARIWISATA PANTAI NATSEPA, DESA SULI KABUPATEN MALUKU TENGAH (NATSEPA BEACH TOURIST SITE DEVELOPMENT STRATEGY SULI VILLAGE, MALUKU TENGAH REGENCY)
ABSTRACT: The research aims to
(1) to describe factors that influence the frequencies of visit in Natsepa
Beach Tourist Site in Suli Village in Maluku Tengah Regency; (2) to understand
the development strategy of Natsepa Beach Tourist Site in Suli Village in Maluku
Tengah Regency. The population of the research was all the visitors of the
tourist site that consisted of 4,341 people monthly. Sample was determined by
accidental sampling namely 93 visitors who were found in sites. Data analysis
was done descriptive quantitative qualitative through : Multiple Regression
Analysis and SWOT analysis. The result of the research indicated that; (1) from
the seven assumed influence factors, evidently income, travel cost, time of
visiting, age and site attraction influenced significantly toward the
visitation to bathing site. While, work occupation and education were
insignificantly influence because the visitation to the tourist site in based
on the distance that was relatively short with cheap travel cost; based on SWOT
analysis, the strategy that can be done in developing Tourist Site : (1)
development of tourism object compatible with the Government Policy and the
Tourism Master Plan; (2) improvement of access to tourism site; (3) increase
tourism promotion; (4) development of tourism facility and its supporting
element; (5) provide public transportation to the site; (6) increase the
quality of professional staffs in tourism activity; (7) increase the quality of
tourist program package; (8) increase security toward public nuisance; (9)
implementation of sanction to tourist site disturber; ang (10) transfer of
management of tourist site to the private sectors.
Keywords: tourist site,
development strategy, SWOT analysis
Penulis: Wilda R. Payapo, Jani
Effendi
Kode Jurnal: jpmanajemendd090017
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