ABSTRACT: The aim of this
paper is to formulate a strategy to enhance the local revenue especially from
the garbage disposal and cleaning charges in Malang city. Using Quantitative
Strategies Planning Matrix (QSPM) as a tool of strategic management, the result
shows that there are two strategies that can be used to enhance local revenue
such as intensive and integrative strategy. Intensive strategies can be done
through revising the garbage disposal and cleaning charges law regulation in
Malang city; improving the collection system; and improving the calculation of
garbage disposal and cleaning potential charges. In the other hand, integrative
strategies can be implemented through improving the monitoring of disposal and
cleaning charges collection; optimizing the socialization process by social
organization; and optimizing the monitoring of local legislative.
Keywords: Garbage disposal and
cleaning charges, Strategic Management, and QSPM
Penulis: Farah Wulandari W.
P., Ferry Prasetyia
Kode Jurnal: jpmanajemendd110051
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