Abstract: In Indonesia, Melaleuca leucadendron Oil is
only produced in several regions,
including the District of Buru, Ambon, Seram, New Guinea, Java, and Borneo.
This condition is a good opportunity to develop Agro Oil White Wood, White Wood
Oil Agro-industry presence in the operations must be taken to ensure that
producers are able to survive in a market situation that took place, so
hopefully will create an effective and efficient market. This study aims to
analyze the structure of eucalyptus oil agro-industry market. Determining the
location of the research done by purposive (deliberately) that is in the
Regency of Buru as the largest producer of eucalyptus plants in the Moluccas.
Data analysis methods used were qualitative (descriptive) and quantitative
analysis. Descriptive analysis is used in the determination of market structure
include the degree of product differentiation, barriers to market entry, and
the level of market knowledge and determination of market behavior including pricing policies, institutional system of
market and marketing functions. The quantitative analysis used to determine the
degree of market concentration that is
measured market share. The results of this study indicate that the market
structure of Melaleuca leucadendron Oil
agro-industry in the regency of Buru including in markets characterized
by monopolistic competition there are many sellers in the market with the same
basic product but have been differentiated. From the results of existing
research suggested that Melaleuca leucadendron Oil industry need to consider
the market structure in determining the price. Melaleuca leucadendron Oil agro
need to increase production and marketing activities by creating the uniqueness
of the diversification of products so that manufacturers can increase revenue
and avoid market saturation.
Kaywords: Market structure,
market concentration, diversification of products
Penulis: Silvana Maulidah
Kode Jurnal: jpmanajemendd100018
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