ABSTRACT: Business competition
in this time, has made management of shopping center must know and fulfill
consumers expectation quickly. The concept of shopping centre development as
one places to fulfill all requirement, has made shopping centre not only become
place to go to shopping, but also has become center of family recreation,
center of business information, center of technological development
information. Consumer behaviour in choosing shopping centre imply not only
determined by availability of goods on the super market, but also considered
other factors. Based on these reasons, it is important to study factors
determine customers visit to shopping centre especially in Tatura Mall, Palu
Central Sulawesi. The aim of this is: To know and analyze factors considered by
community in Palu to visit in Tatura Mall 2) To determine a dominant factor
influencing consumer to visit in Tatura Mall. This research implemented
exploratory study by using Principle Component Analysis (PCA) method. Result of
this research shows that, there are 5 (five) dimensions why customer visit in
Tatura Mall, that are: 1) Fulfill leasure time, consisted of items: to look for
new experience in shopping; accompanies child to play a game; fulfill leasure
time with family; refreshing and tries new product on the market.2) Comfortable
in shopping, consisted of items: low prices; wide parking areas; and shopping.
3) Presstiges, consisted of items: prestigious places, new life style 4)
Location: near by home, easy to access 5)Technology: to try several new
technology in Tatura Mall, computer fair, sport center, vehicle shows. Of all
the factors above, Fulfill leasure time is a dominant factor than others, with
Eigenvalue 2,861 and variance explained 15,896.
Keywords: exploratory study,
leasure time, comfortable , presstigeous, Location, technology
Penulis: Asngadi Asngadi
Kode Jurnal: jpmanajemendd110092
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