STUDI TIPOLOGI STRATEGI SUPPLY CHAIN DAN KINERJA PADA PERUSAHAAN MANUFAKTUR DI JAWA TIMUR
ABSTRACT: In line with the
Increasingly tight competition along with the higher and more varied customers’
demand, companies do not stock pile their invnory in warehouses anymore, but
they are required to be subtle in integrating the flow of information and goods
from suppliers , manufacturers, distributors, outlets, and up to the costumers,
which is known as Supply Chain Management (SCM).. Currently, SCM has become the
primary concern of every company to improve its operating performance. The
changing paradigm of compettion, which was initially amongst companies, now has
moved to be amongst chains. In addition, as the information technology is
getting more advanced. SCM should be applied in order not only to maintain its
existence but also to become strategic assets leading to improvement of the
company’s operating performance. This study is aimed at investigating the
integration strategy of suppliers and customers using a sample of 24 (twenty
four) cosmetic companies in East Java Province. After the identification of
sample and conducting a factor analysis, it is found that there are five
different strategies in which each of them is characterized by different arc of
integration which represents the directions of suppliers or customers.. The
findings show that the five integration typology areas, which are inward
facing, inward facing skewed to customers, inward facing skewed to supplier,
periphery facing, and outward facing, have significant differences among those
five SCM integation typologies, particularly in the financial perspective
criteria. Meanwhile, no significant differences are shown seen from the other
two perspectives, namely customer perspective and internal business process
perspective.
Keywords: Supply Chain
Management, Arc of integration
Penulis: Handriyono, Djumilah
Zain, MS Idrus, Armanu Thoyib
Kode Jurnal: jpmanajemendd100087
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