TINGKAT PENGETAHUAN PEMIRSA PADA ISI PESAN IKLAN LAYANAN MASYARAKAT TBC DI TELEVISI
ABSTRACT: The purpose of this
research is to know level of knowledge society in Surabaya concerning content
order society service advertisement about TBC in television. The variable of
this Research is knowledge level by using scale of ordinal as measurement
scale. This Research population is society of Surabaya beholder of television,
while sample taken with method of multistage sampling random cluster. its
Method data collecting to quesioner and to know level knowledge of participant
used by frequency distribution. Result of this research indicate that level
knowledge of society most residing in category indicating that basically
society have owned knowledge which pathological enough Tuberkulosis (TBC).
after seeing society service advertisement in television knowledge of responder
become more understanding and comprehending is pathological of Tuberkulosis,
cause and how curing it. Conclusion and suggestion able to be taken away from
this research is that level knowledge of society most residing at high category
which indicate that because education level had by society of Surabaya assessed
high enough so that can analyse various given information in around disease of
Tuberkulosis (TBC), besides all the responder have owned good awareness about
is important [of] him keep in good health ownself and also all family. Mount
knowledge which is “ high” indicating that basically society of Surabaya have
owned knowledge which many is pathological of Tuberkulosis from various source
of like when there is counselling performed by on duty local health.
Keywords: Knowledge, society,
service advertisement, TBC
Penulis: Juwito
Kode Jurnal: jpmanajemendd090034
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