ABSTRACT: This research
objective is to examine relations between Performance of Information technology
service and Banking Customers of saving service Relationship and its effect to
customer loyalty, both partially and simultaneously. The method of research
used is a descriptive method and explanatory survey with analytical units
consisting of customers of saving services in Jambi which possess savings,
clearing account, and time deposit products amount to 245 customers. The
analytical method used is the SEM. This research findings is that information
technology service can be come a tools for building customer relationship.
Customers of saving services in Jambi banking system will be loyal if those
banking have supported by appropriate, rapid, and accurate information
technology service and bulding customer relationship.
Keywords: performance of
information technology service, customers of saving service relationship,
Loyalty
Penulis: Hapzi
Kode Jurnal: jpmanajemendd100033
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