ADOPSI TEKNOLOGI DAN FLEKSIBILITAS MANUFAKTUR: PERAN SUMBER DAYA SEBAGAI MODERATOR

Abstract: Globalization  has  created  an  environment  where  manufacturing  organizations must  adopt  and  implement  shophisticated  technologies  (hard  technology)  and new  management  practices  or  techniques  (soft  technology),  if  they  want  to achieve  competitive  advantage.  Shortening  product  life  cycle,  increasingly shopisticated customers, increasing labor costs and volatility in input prices has created  an  environment  where  manufacturers  must  be  flexible,  adaptive, responsive  and  innovative. Advances  Manufacturing  Technologies  (AMTs)  and new  management  practices  provide  an  organization  with  an  opportunity  to successfully  compabt  market  place  dynamic  and  create  for  itself  a  competitive advantage.  Manufacturers and academics believe that AMTs (hard technology) dan  soft  technology  can  improve  manufacturing  flexibility  and  lead  time  to market.
This paper is based on an empirical study of one eighty three companies in  six  industry  groups  in  Indonesia.  The  main  goal  of  this  paper  is  three  folds. Firstly is to document the level of Advanced Manufacturing Technologies (AMTs) and soft technology adoption by Indonesian large manufacturing firms. Secondly is  to  the  effect  of  technology  on  manufacturing  flexibility.  Finnaly  is  to investigate  the  moderating  role  of  availability  of  resources  on  technology-manufacturing  flexibility  relationship.  This  study  finds  that  both  hard  and  soft technology  have  positive  impact  on  manufacturing  flexibility.  Furthermore,  the availability  of  resources  is  found  to  moderate  hard  technology-manufacturing flexibility relationship. 
Key words: technology, manufacturing, flexibility, resources
Penulis: Lena Ellitan
Kode Jurnal: jpmanajemendd050007
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