ALLIANCE EXPERIENCE, ALLIANCE CAPABILITY, FUNCTION ALLIANCE DEDICATED DAN ALLIANCE LEARNING DALAM ALIANSI STRATEGIK UNTUK MERAIH KESUKSESAN JANGKA PANJANG DI ERA KOMPETISI GLOBAL
ABSTRACT: There were
strategies to achieve competitive advantage and do penetration in global
market. One’s is strategic alliance. In developing, alliance has advantage and
disadvantage. But, if all members in organization take a part to improve their
organization, and obey every regulation, commitment, and high believed,
alliance succesfull in long term would achived. From some researches, alliance
experience, alliance capability, dedicated alliance function, and alliance
learning have positive relation with alliance succesfull in long term and
achive abnormal stock mar-ket gains.
Key words: aliansi strategik,
pengalaman aliansi, kapabilitas aliansi, fungsi aliansi dedikasi, pembelajaran aliansi
Penulis: Yuni Siswanti
Kode Jurnal: jpmanajemendd060051
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