ANALISIS FAKTOR YANG MEMPENGARUHI LOYALITAS PERUSAHAAN PELANGGAN (Studi pada Pelanggan PT WAN HAI Ltd di Jawa Tengah)
Abstract: This study intent to search several variables’ effect
which is probably able to rise loyalty and firm performance. The study used several
customer of WAN HAI Ltd in Midle of Java as sample. Data analyze instrument
used by the writer is AMOS 4. Data analyze result shows that the research model
has well appropriateness and all
hypothesis of the
study are able
to be evidenced. Summary
said that satisfaction, reputation, price,
are positively effected
to loyalty, and
loyalty are positively
effected to firms performance. Result of
research proves that
satisfaction, reputation, and
price has positive influence and significant to
loyalty. Loyalty has positive influence and signifaicant to firm performance. Managerial
implication given to the company
is suggestion or
input to management to
concern the price
factors, as it
is the most
dominant factor effected
to loyalty. The research’s limitation is that it is case study so that
the result is not able to be generalized.
Keywords: satisfaction, price,
reputation, loyalty consumer, firm performance
Penulis: Kukuh Mulyanto
Kode Jurnal: jpmanajemendd100118
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