ANALISIS KEBIJAKAN CSR TERHADAP KESEJAHTERAAN MASYARAKAT DI MOJOKERTO TAHUN 2011 (STUDY KASUS PADA BANK JATIM CABANG MOJOKERTO)

ABSTRACT: Bank Jatim is one of state owned corporations  who does corporate  social  responsibility that  focuses  on  four  areas  including  education,  culture,  health  and  social.  The  purpose  of  this journal is to know the Bank Jatim’s CSR policy and the effect for prosperity publik in Mojokerto. This research use qualitative descriptive method. Objects of the research are Bank Jatim branch Mojokerto  and  public  around  Mojokerto,  the  technique  of  collecting  data  by  interviews  and observations.  The  result  of  this  research  showing  that  Bank  Jatim’s  CSR  policy  branch Mojokerto  in  social  area  are  giving  free  camp  for  cadger  and    occupancy  improvement.  The policy have an impact to cadger income and security at home that has been repaired.
Key words: Bank Jatim’s CSR policy, Corporate Social Responsibility, prosperity public
Penulis: Anisa Justice
Kode Jurnal: jpakuntansidd130035

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