ANALISIS KEWAJARAN DAN PENERIMAAN HARGA TIKET PENERBANGAN LION AIR
ABSTRACT: The purpose
of research: 1) To know
Price Fairness of influence
to Customer Satisfaction;
2) To know
the role of customer
satisfaction and price
fairness of the
effect to customer loyalty; 3) To know the role of
customer satisfaction and customer loyalty
of the mediating
of the effect
price fairness to
price acceptance. Data was
obtained 150 customer
Lion Air in Surakarta.
The data was
analyzed by Structural
Equation Modelling (SEM), The
result is: 1)
Price fairness is
positive significantly
influence to Customer
Satisfaction; 2) Prive
fairness and Customer Satisfaction
is positive significantly
influence to Customer Loyalty; 3)
Customer Satisfaction and Customer Loyalty is positive significantly influence
to Price Acceptance.
Keywords: Price
Fairness, Customer Satisfaction,
Customer loyalty and Price Acceptance
Penulis: Wiyono, Dwi Hastjarja
KB
Kode Jurnal: jpmanajemendd120308
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