ANALISIS PENGARUH DAYA TERIMA PASAR, TARIF DAN PERSEPSI MUTU PROSES PEMBELAJARAN & PELAYANAN TERHADAP PENINGKATAN MINAT PADA JURUSAN ADMINISTRASI NIAGA POLITEKNIK NEGERI SEMARANG
ABSTRACT: This study
analyzes the effect
of receive, tariffs
and quality perceptions
of the learning process
and service to
increase interest. The
formulation of the
questions examined in this
study were 1).
What impact will
influence the perception
of market acceptance for
graduates of interest
in selecting majors
AN? 2). What
impact do perceptions influence
the rates of interest specified AN AN chose? and 3). What impact will influence
the perception of the quality of the learning process and service in the AN of interests
to choose majors AN?
Furthermore, variables and
indicators of research is also
based on previous research.
A model has
been developed and
three hypotheses have
been formulated to address
this research problem.
The sampling technique
was purposive sampling
and quota sampling. Respondents
from this study
amounted to 100
respondents, where respondents were
students of the
Department AN Semarang
State Polytechnic. Data analysis tool used is Structural
Equation Modelling (SEM) in AMOS 16.0.
The results of this study data analysis shows the model and research
results were well received, and further research is proving the influence of
perception on the market acceptance
of graduates AN
interest in the
Department of the
AN is positive
and significant. Effect of tariff AN Perception of interest in the
Department of the AN is not significant. Then
the influence of the effectiveness of advertising on
consumer buying behavior is
positive and significant.
And the influence
of the learning
process and service quality in
the AN of interest in the Department is positive and significant.
Key words:
Perception Receive Power
Markets, Tariffs, Quality
& Service Learning Process and Interest on the AN
Penulis: Rif’ah Dwi Astuti
Kode Jurnal: jpmanajemendd110147
Pesan jurnal yang anda butuhkan disini.... >>> KLIK DISINI <<<
