ANALISIS PENGARUH KARAKTERISTIK DISTRIBUTOR, DUKUNGAN PERUSAHAAN DAN ORGANISASI PEMBELAJARAN TERHADAP KINERJA DISTRIBUTOR MULTI LEVEL MARKETING (MLM)
ABSTRAK: Salesperson plays
an important role for
the survival of
the company. The role of salespeople in the Multi
Level Marketing company is a distributor, which will promote products and
business plan. Distributor
is very important
because of the
high competition between companies
who also want to
increase product sales. The key
of success in
MLM companies depends on how the company is able to improve the
performance of distributors. Problem of
this research is how
the characteristic
Distributors, companies
support and organization learning
affect the performance
of MLM distributors. Sampling technique used was
purposive sampling method that
used as many as 50
people Tianshi distributors
in Semarang.
The results of data
analysis showed that there is significant influence between the characteristic distributors, companies support and Organization Learning
to the performance MLM distributor.
Keyword: characteristic distributors, companies support,
Organization Learning and performance distributors
Penulis: Diana Aqmala
Kode Jurnal: jpmanajemendd110146
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