ANALISIS PENGARUH PENDEKATAN PERSONAL TENAGA PENJUAL, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUASAN PELANGGAN (Studi pada PT WAHANA KREASINDO UTAMA)
ABSTRACT: In a
high level of
competitive environment, every
business must maintain
their customer. This study,
therefore, intent to search several variables’ effect which is probably able to
rise customer satisfaction.The study
used several customer
of PT WAHANA
KREASINDO UTAMA as sample.
Data analyze instrument
used by the
writer is SPSS
17. Data analyze result shows
that the research
model has well
appropriateness and all
hypothesis of the study
are able to
be evidenced. Summary
said that personal
approach of salesperson, product quality and price are
positively effected to customer satisfaction. Based on the result of the
study, managerial implication
given to the
company is suggestion
or input to management of PT WAHANA KREASINDO UTAMA to
give more concern at the price, as it is the most dominant factor effected to
customer satisfaction.
Keywords: costumer
satisfaction, service quality, price, salesperson selling skill
Penulis: Asepta Hendriyanto
Kode Jurnal: jpmanajemendd120244
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