ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER TO CUSTOMER INTERACTION DAN SERVICE ATMOSPHERE TERHADAP SATISFACTION FIRM
ABSTRACT: The main purpose of
this research is to identify the influence of service quality, service
atmosphere and customer to customer interaction on satisfaction wth the firm.
The method in this research is multiple regression. Data and information was
collected by survey with questionnaire distribution to 100 respondents. Type of
respondent in this research is consumer Natasha skin care of Wijaya
representative on South Jakarta area. There are three conclusions. The first
conclusion, there is a significant influence of service quality on satisfaction
with the firm. The second conclusion, there is a significant influence of
service atmosphere on satisfaction with the firm. The third conclusion, there
is a significant influence of customer to customer interaction on satisfaction
with the firm.
Keywords: Service quality,
service atmosphere, customer to customer interaction, satisfaction with the
firm
Penulis: Vita Briliana
Kode Jurnal: jpakuntansidd1000071
