ANALISIS PERBEDAAN PERSEPSI KONSUMEN PADA IKLAN PROVIDER TELEPON SELULER DI MEDIA TELEVISI DENGAN MEDIA CETAK
ABSTRACT: The approach
of this study
using survey methods
to students, faculty and staff of the Faculty of Economics, University of Slamet
Riyadi Surakarta. The
population in this study
were all students, faculty and
staff of the Faculty of Economics, University Slamet Riyadi Surakarta in 2012,
convenience sampling technique using
random sampling, the
samples used by
100 respondents, consisting of
as many as
11 people faculty,
employees 4 people, and students as many as 85 people.
Test data using the instrument validity
and reliability. Engineering
analysis using normality
test and the test
independent sample t-test.
The results of
the analysis can be
concluded that: View
of the message
obtained, message formats, message
source is obtained,
and message structure obtained is
p-value < 0.05
thus Ho is
rejected, there is a significant
difference consumer perceptions on advertising mobile phone provider
in the medium
of television to
print media seen from
the contents of
the message, message
formats, message source is
obtained, and message structure obtained. Based on the analysis it
can be concluded
that consumers perceive
mobile phone provider advertising through television media is better
than a cell phone provider advertising through print media.
Keywords: Perception
of Consumers, Advertising
Media Television and Print Media Advertising
Penulis: SL. Triyaningsih, Rahayu
Triastity
Kode Jurnal: jpmanajemendd120315
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