BISNIS E-COMMERCE: KEKHAWATIRAN, KEANDALAN TRANSAKSI, PERLINDUNGAN DAN KEAMANAN ATAS INFORMASI

ABSTRACT: Growth  of  information  technology  require  strong  infrastructure. Start  from  readiness  of  human  resource,  network,  software,  and hardware.  Appearance  of  Internet  push  formed  its  new  market, integrated market with electronic network. care of Consumer to risk of arising out from business of e-commerce is hit expression of business practice,  transaction  reliability,  and  also  protection  of  security  for information.  Criterion  of  security  of  transaction  entered  by  into website  supported  by  existence  webtrust  programme.  There  is  seven standard of guarantee of security of webtrust that is: privacy, business practices  and  transaction,  integrity,  security,  non-repudiation, security,  confidentiality,  availability,  and  customized  disclosure. Election  of  standard  of  guarantee  of  security  correspond  to  type  of effort  what  being  based  on  B2C,  B2B,  B2G  Or  B2E.  To  get  seal  of Webtrust  have  to  fulfill  principle  and  criterion  specified  by organization  of  profession  got  license  from  organization  of international  profession  in  giving  service  webtrust.  By  de  facto webtrust  represent  standard  which  can  be  used  internationally.  For company  got  seal  of  webtrust  for  website  will  obtain  get  belief  from society compared to by situs e-commerce of other; dissimilar which do not own the seal.
Keywords:  e-commerce,  webtrust,  segel  webtrust,  Webtrust’s  seven assurance standards
Penulis: Bambang Widarno
Kode Jurnal: jpmanajemendd070046
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