BUDAYA ORGANISASI: Dampaknya Pada Peningkatan Daya Saing Perusahaan
Abstract: The organizational culture
is one of indicators indicates to increase the corporate comparative advantage. The organization’s succes
depends on the increasing of performance, in other side
the failure of organization comes from the decreasing in performance. The
purpose of this research is to explore the concept of the organizational
culture and its role in achieving organizational success. The type of research
used was library research. The organizational culture consist three levels, such as
artifact, espoused values,
and basic assumption. Organizational culture has to
differentiate between strong and weak culture. Strong cultures
have a greater impact on employee behaviors and are more directly
related to reduce turnover.
Keywords: organizational
culture, strong culture, and comparative advantage
Penulis: Wilson Bangun
Kode Jurnal: jpmanajemendd080043
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